Roblox Studio chief on how AI will revolutionise UGC
With Texture Generator, creators can rapidly prototype new looks for their experience, easily bring new textures to life, and optimize workflows. For example, if a creator asks to create a texture for a 3D wooden treasure chest, Texture Generator will create a texture that accentuates the chest’s sharp corners and takes into consideration features like the wooden planks and the lock. Alternatively, a creator can easily generate multiple versions of an asset in various colors and textures, such as building gold, silver, and bronze trophies.
Roblox Communities will continue to grow with tools such as Forums, which are dedicated spaces for people to share feedback on experiences, discuss gameplay, and report issues. Experiences that have large communities, like Blox Fruits, are preparing to try out this new tool. Because of those growing numbers — and because the game industry has seen an unprecedented wave of layoffs in the past two years driven by dropping numbers — all eyes are on Roblox. Matthew Ball, CEO of Epyllion, wrote an essay recently analyzing the significance of this number of users — which on a monthly basis is two times as many as Steam users and three times as many as PlayStation users.
Roblox Connect, coming by the end of this year, will use cameras to track facial movements and map them onto avatars in Roblox, enabling avatar chat that’s similar to how Microsoft added avatars into Teams. “We also have a parallel effort to help people that are completely new to coding,” Corazza says. Roblox has stated that generative AI is being used more and more each week, so it appears that the technology’s implementation has been a net positive among devs. This also matches Roblox Studios head Stefano Corazza’s foresight, when he spoke with us about the future of Roblox.
We believe that this new speed of development will enable creators to access Roblox’s economy and fine-tune their monetisation more efficiently than ever before. Launched into beta in December 2023, Assistant is a generative AI suite that makes creation on Roblox more accessible by using plain-language prompts and empowers advanced creators to build richer, more engaging experiences, faster. The new tool is part of Roblox’s push to integrate AI into all its processes. One AI analyzes voice chat in real time and screens for bad language, instantly issuing reprimands and possible bans for repeated infractions. To train its models, Roblox has had to rely on user-generated data from creators as well as external data sets. Although developers can already create similar scenes like this manually in the platform’s creator studio, Roblox claims its new generative AI model will make the changes happen in a fraction of the time.
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In May 2022,Microsoft demonstrated a way to control characters in Minecraft by feeding naturally phrased instructions to a code-writing AI that accessed the game’s application programming interface. This is similar to what Roblox is doing but involves using AI coding to change not just game creation but gameplay itself. If the efficiency gains are close to what Etched claims, they believe, they will be able to generate real-time virtual doctors or tutors.
Generative AI for Roblox could be the accelerator here that Meta’s Horizon Worlds efforts have so far lacked. Down the line, Roblox has bigger visions for Roblox Assistant, and Sturman teased that it could generate sophisticated gameplay and even make 3D models from scratch. If that all works, it could bring Roblox in line with CEO David Baszucki’s vision of Westworld-like ease of design. The first half of 2023 has been full of developments in the AI space, with the technology becoming increasingly prevalent in the public eye and growing in popularity in the form of chatbots, art generators and more. We spoke with the head of Roblox Studio Stefano Corazza at the time about his vision for the future of Roblox with such technology.
In arts with natural media such as paintbrushes or charcoal, there are happy accidents that come from using them. It should be controllable but also incorporate some natural randomness and controlled chaos. So, we aspire to find ways to eventually make our GenAI tools leverage nondeterminism, create new options beyond their inputs, and ask you questions back to ensure AI creation is truly interactive and exploratory.
Rich is a games journalist with 15 years’ experience, beginning his career on Edge magazine before working for a wide range of outlets, including Ars Technica, Eurogamer, GamesRadar+, Gamespot, the Guardian, IGN, the New Statesman, Polygon, and Vice. He was the editor of Kotaku UK, the UK arm of Kotaku, for three years before joining PC Gamer. He is the author of a Brief History of Video Games, a full history of the medium, which the Midwest Book Review described as “[a] must-read for serious minded game historians and curious video game connoisseurs alike.” I’m still waiting for my flying car, but in the meantime I suppose taking part in 100-player experiences being created on-the-fly sounds totally awesome.
Everything that we do is designed to help our developer and creator community make their ideas come to life and succeed on the platform. Generative AI will not replace creators on Roblox, but it will ultimately help creators deliver more diverse content – benefiting both our creator community and our users. Our goal is that AI on Roblox can learn from individuals’ art styles and build within them, allowing specific developers to generate worlds that naturally fit their vision. AI on Roblox is all about helping creators of all kinds – from one person creating for fun, to a small studio working on a few games, to a large studio working with IP holders and brands – make their idea a reality, faster.
She also covers the intersection between technology, finance, and the economy. Seeing this on Twitter, Matthew Ball said it was a huge step for developers and Roblox. The company will test this program with a few creators shortly, enabling them to earn up to 50% on qualified purchases. Then it will begin accepting applications for the first version today, and Baszucki expects it to be available to all eligible creators by mid-2025.
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It also claims that it will give developers with minimal 3D art skills the ability to craft more compelling environments. Some Roblox developers are already using generative AI tools, Sturman says. “However, these off-the-shelf AI systems are not integrated with our platform and they often do not produce ‘Roblox ready’ output that requires substantial follow on work from a creator,” Sturman wrote. That said, the company is planning to create a way for third-party AI creation services to plug into its own tools, though it doesn’t have a timeline to share on that yet, spokesperson Samantha Spielman tells The Verge. The future of Gen AI in gaming overlooks the importance of the Ikea Effect in UGC. Baszucki also highlighted how generative AI could be used within a game experience with the fashion design example.
Our work on 3D creation inspires me, but I also see huge importance for science in other areas. In biology, for example, AI is now taking on the role of discovering medicines, protein folding, and diagnosis in hospitals. I’m interested in how AI can be applied to space exploration and astrophysics, where it is helping robot probes explore our solar system and making new discoveries by analysing telescope images. Science is being transformed – AI is a new scientific instrument, and I see amazing discoveries ahead as we apply that instrument in every field. Finally, a good creation tool will push you to discover new ideas and be a partner in creation – rather than just creating on its own from a trivial input. In this episode of the NVIDIA AI Podcast, Kanjun Qiu, CEO of Imbue, discusses the rise of AI agents, drawing parallels between the personal computer revolution of the late 1970s and 80s and today’s AI agent transformation.
Roblox has been providing its 77 million daily players with generative AI tools for well over a year now and saw 50% more materials generated in the suite’s first three months. The current AI tools offer the ability to create material appearances, scripts, texture mapping and body motion, which Roblox considers enhancements of the “3D creative process”. Roblox’s 3D foundational model approach involves a custom next-token prediction model—a foundation not unlike the large language models (LLMs) that power ChatGPT. Roblox’s system “tokenizes” 3D blocks by treating each block as a numerical unit, which allows the AI model to predict the most likely next structural 3D element in a sequence. The faster a developer can put their idea out in the world, the faster they can test it and receive live feedback from Roblox’s 89.9 million daily active users.
As if this wasn’t enough for the optimists among us, you could even tie-in the AI promises to a more sedate part of Baszucki’s presentation. Improvements to the platform’s backend and tech stack are not exactly headline news, even if things like improving app launch time, framerate and crash reduction make a big difference to players every day. The Roblox Developers Conference is underway, and at the keynote address CEO and co-founder David Baszucki came out all guns blazing. OK not the last one, though he might as well have, and you can read all about Roblox’s rude health and even ruder goals here.
The more approachable Roblox’s tools are, the more people might use the platform to create hit games — and that all creates more opportunities for Roblox to make money off Robux, the platform’s currency. Generative AI tooling can help make creation intuitive and natural for users and be directly embedded into experiences, allowing any of the 58.8 million daily users to create unique content that can be shared across the platform, he said. Roblox is standing by the notion that it is building a platform that will enable every user to be a creator – not just those comfortable with Roblox Studio and other 3D content creation tools. With Roblox Studio, creators have the chance to use out-of-the-box and free tools to build their experiences and publish immediately on all popular platforms, reaching as many as 58.8 million people daily worldwide, he said. That said, these generative AI tools could take away work from Roblox’s developer and creator community, and I asked Sturman what he would say to people who are worried about that.
At the same time, parents remain concerned about safety issues related to their kids on Roblox. Roblox continues to address such concerns, the company said, even as it expands ways for players to access the platform and communicate with each other. Dave Baszucki, CEO of Roblox, said his company’s goal is to reach 10% of the global gaming market’s revenue and a billion daily active users.
There hasn’t been a lot of talk about the metaverse lately, even though VR and AR devices are on the rise and generative AI tools are now everywhere. With generative AI, virtual worlds like Roblox could end up transforming. The way AI affects how players and creators design games, objects and worlds could impact what future metaverse spaces feel like. Roblox is adding more generative AI, including a new AI Assistant for creating and coding, expanding on efforts started earlier this year. The news was announced at Roblox’s most recent developer conference, which is currently taking place in San Francisco. On Friday, Roblox announced plans to introduce an open source generative AI tool that will allow game creators to build 3D environments and objects using text prompts, reports MIT Tech Review.
